An e-commerce operator running multiple Shopify websites needed to understand why customers were abandoning before converting. Standard analytics could tell them where drop-off was happening — but not why. EpikInsight was brought in to run a series of usability tests with real participants on one of their live Shopify sites.

The study surfaced navigation friction points and user confusion that weren't visible in the data alone. The client received actionable findings in plain language — not a lengthy research report, but a clear picture of what needed to change and why.

A small business e-commerce team had a gut feeling their website wasn't working — but couldn't pinpoint the problem from the inside. The site looked fine to them. What they needed was an outside perspective from real users navigating it cold.

EpikInsight ran a usability study that confirmed what the team suspected: the site was harder to navigate than it appeared to people who built it. The findings were delivered in plain language with clear direction on what to fix. After implementing the recommended changes, the client reported a visible shift in customer behavior and the sales results to match.

A home bakery founder built a loyal offline following selling protein bars through Nextdoor — demand grew so fast that neighbors from counties over were asking for them, making local fulfillment impossible. So she launched an online storefront. It went nowhere. Products that sold themselves in person sat untouched online, and the site her partner called "the great disaster" wasn't converting anyone.

EpikInsight came in, ran a usability test on the self-built store, and identified a major usability problem quickly. They also referred the founder to an agency for copywriting and SEO support. The result: a storefront that actually works — one that makes sense to the people landing on it and is now bringing in customers.