Insights & Perspective
Research, industry analysis, and point-of-view from the EpikInsight team.
June 30
2026
Industry Perspective
You See It Your Way. Your Customers See It Theirs. Those Two Things Rarely Agree.
What feels obvious to the person who built a website almost never feels obvious to the person using it for the first time.
EpikInsight Editorial
4 min read
June 29
2026
Industry Perspective
The Infrastructure Barrier Is Gone — And I've Been Waiting for Someone to Say It
A response to Spyros Koutlelos's piece on AI and small research agencies in APAC — and why everything he's saying applies here too.
EpikInsight Editorial
5 min read
June 18
2026
Research Methods
What AI Research Is Teaching Us About the Gap Between What Consumers Say and What They Do
A recent AI-led ethnographic study ran 91 households in two days at one-tenth the cost of traditional in-home research. The cost efficiency figures warrant serious attention.
EpikInsight Editorial
4 min read
June
2026
Industry Perspective
We've Watched AI Take Over. Here's What That Means From the Recruiting Side.
AI is reshaping how studies get fielded. As a recruiting firm, we have a front-row seat — and we think the industry is only telling half the story.
EpikInsight Editorial
5 min read